Welcome to CREATE! Update, a resource to develop and support your creative process.

Why would you visit?

  • Inspiration for developing and maintaining your creative process
  • Advice on how to use a creative notebook
  • Suggestions for rambles to fill your creative reserve
  • Recent research and resources on the creative process
  • Accountability and resources for your own projects

CREATE! grew into a series of workshops from an MBA elective dubbed “Summer Camp,” where half the students started the class announcing, “I’m not creative.”

Since that first class, I’ve watched countless business professionals, not-for-profit leaders, and artists of all kinds recognize their own creative process and develop a personal plan for how to use that process more effectively.

Once participants began to recognize how to use their own creative process, they had a renewed sense of the contributions they could create in both their personal and professional lives. In addition, once they understood their own individual skills, they were also better able to work in teams helping others develop.

CREATE! Update is a resource to continue the magic for those who’ve learned how to use it and an introduction for those who haven’t yet learned.

What if I’m Not Creative?

All human life is filled with works of art of every kind, from cradle song, jest, mimicry, the ornamentation of houses, dresses and utensils, up to church services, buildings, monuments and triumphal processions.”

                                                                           ~~Leo Tolstoy in What is Art?

This website is an introduction to (or reminder of) the “summer camp” MBA elective and the workshops I conduct.


Drawing from decades of research done in psychology, biology, brain science, sociology, child development, and management, and working with artists, technical specialists, and business leaders, I’ve become ever more convinced the creative process can be developed in anyone, and I’ve become passionate about how important it is.

We typically think of the arts as creative, while business, professions, our family lives, and everything else are … well, anything but creative. We assume people are born creative or they aren’t. We even have slang terms for it: left-brain thinkers are logical and practical; right-brain thinkers are creative.

Our brains do have two sides, and each side controls unique functions. However, current brain research shows that the left-brain (logical, linear, analytical, unimaginative) and right-brain (peripatetic, emotional, conceptual, creative) dichotomy is a misnomer; a dichotomy exists but does not operate in a hard-wired, limiting way.

The real dichotomy exists not between left-brainers and right-brainers, but between those who have developed their creative abilities and those who haven’t.

I’ve known “artists” who call themselves creative. Some of them fit the stereotype: they can be emotional, mercurial, and may not make much money. They don’t wear business suits or get regular haircuts because they don’t have to—they’re “creative types.”

I’ve also known creative people who defy stereotypes—they run businesses or not-for-profits, they’re doctors as well as dancers.

It is a continuum of creativity—a range of choices, a variety of paths, rather than a dichotomy, an either/or.

Those who know they are creative are blessed with the freedom to pursue their gifts, whatever their job title. They know the joy of flow, the pleasure of losing themselves completely in a task, of doing what I believe human beings were put here to do.

Do you long to be more creative but find your abilities unformed or unwieldy? Maybe you once sang in a choir, played with a band, made a passably good birdhouse in shop class, or built forts in the backyard. But you haven’t done those things since you were a kid.

You’ve been too busy making a living, working to support yourself and care for those who count on you. You’ve followed the practical path. You’ve been sensible.

What does your stint in high school woodshop or the limericks you’ve written have to do with your life now?

You may be surprised to find out: it has everything to do with what your life can be.

Everybody is creative, and everybody is talented. I just don’t think everybody is disciplined.”

                                                                                                     ~~Al Hirshfield, cartoonist

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